Science communication

Imagining Science conceptualises and develops science communication through transmedia storytelling.
A scientific discovery is as non-existent, as unknown as a work of literature, an artwork, or a design, until it is published. At Imagining Science, we translate scientific findings for general and specific audiences by applying design approaches and methodologies.
Complex scientific narratives, which are based on new vocabularies, inner logics and lines of argumentation familiar within science disciplines are analysed, decoded and elucidated into stories and accessible narratives. The narration of science tells the story of the exploration after the map has been drawn.
Rooted within the arts, Imagining Science goes beyond marketing and public relations, it builds upon information integrity and combines storytelling and associations that open up an interpretative space for new insight. Through professional science communication new audiences and interest groups can be interested to become involved in the developments of in science and other way around, scientists can be better connected to society.